Importin’ Joe’s Ethiopian Coffee

Wholesale portal.

Code Works
2 min readJul 18, 2022


Code Works worked with Importin’ Joe’s Ethiopian Coffee as a part of the 2021 Digital Storefront Grant Program. The Digital Storefront Grant Program distributes technology grants to local businesses to create or enhance their online presence. Whether they have no online presence, are just starting to employ digital capabilities, or are seeking more advanced support, our team is here to help.

So many companies need this. There needs to be more exposure. — Joseph Luten, Importin’ Joe’s founder

What we built.

For Importin’ Joe’s, we digitized his B2B (Business-to-Business) and B2C (Business-to-Customer) product sales by building a wholesale portal to provide Joe with a more standardized way of selling to retailers. Before the portal, Joe’s clients would reach out to him in many ways, like calling or texting, and Joe would have to manage following up on payments manually. Now, with the portal, retailers interested in selling Importin’ Joe’s Ethiopian Coffee can log into the portal and purchase their orders. We streamlined and automated a process previously done with much manual effort. As a business owner, this frees Joseph up to continue focusing on running the other aspects of his business.

Without this grant.

Joseph told us that if it hadn’t been for this grant, he would still be trying to figure out how he would create a wholesale portal. His goal is to capture 300 small retail accounts; a portal is essential to his business. Without the grant, he would’ve had to delay his business goals.

Support Importin’ Joe’s.

Importin’ Joe’s Ethiopian Coffee is a black-owned coffee company that allocates 30% of its profits to social change and equity. How can you support Importin’ Joe’s Ethiopian Coffee? Purchase a bag of Importin’ Joe’s Ethiopian Coffee by visiting

Code Works is a digital product studio. We love partnering with businesses to develop impactful technology solutions. We take a holistic approach to technology that takes end-users, business processes, and financial impact into consideration. As a technology partner, we will help you make decisions as a domain expert and new digital product owner that lead to the development of an exciting solution with a real impact on your users and your business. Drop us a line at



Code Works

Code Works is a digital product studio with an established software development team that works on building technology products and services.